After You Write
Review Your Copy Come Back To It With Fresh Eyes – Put away your copy and don’t look at it or think about it…
General Web Copywriting
Do A Speed Check – Make sure your pages load fast. Even in a world full of high-speed Internet connections, this is important. Related…
The Copywriting Business
Discover New Opportunities Become An Expert – When you focus your efforts on mastering how to write copy for a specific market or media,…
Copywriting Resources
Copywriting Searches Discover tons of great copywriting related content (blogs, articles, videos, etc.) online by typing the search terms (on the left) into the…
Copywriting Elements You Must Know
Headlines Brainstorm Lots Of Ideas – Spend a session doing nothing but writing down headline ideas. Write dozens, or even hundreds of headlines, before…
Before You Start Copywriting
Collect Information Do Your Research Appreciate The Importance Of Good Research – Research gives you focus and clarity about the project you’re working on…
The Copywriter’s Mindset
Tap Into Emotions Sell To Emotion – People buy on emotion and then use logic to justify their decision. Emotional impact is better than…